No two people are alike! The motivation to change attitudes


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There has been many studies done regarding changing a person motivation. Two of the most popular studies are Herzberg’s theory of motivation and Maslow’s hierarchy of needs. Both studies are about motivators and attitudes.

Herzberg’s theory is “satisfiers describe a person’s relationship with what she or he does, many related to the tasks being performed. Dissatisfiers, on the other hand, have to do with a person’s relationship to the context or environment in which she or he performs the job. The satisfiers relate to what a person does while the dissatisfiers relate to the situation in which the person does what he or she does” (Gawel, 1997).

Maslow’s Hierarchy of needs:

Table 1
Maslow’s hierarchy of needs

Level Type of Need Examples
1 Physiological Thirst, sex, hunger
2 Safety Security, stability, protection
3 Love and Belongingness To escape loneliness, love and be loved, and gain a sense of belonging
4 Esteem Self-respect, the respect others
5 Self-actualization To fulfill one’s potentialities

(Gawel, 1997).What do you think about the two different studies?Reference 

Gawel, Joseph E. (1997). Herzberg’s theory of motivation and maslow’s hierarchy of needs. Practical Assessment, Research & Evaluation, 5(11). Retrieved July 17, 2014 from

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